Gift of Hope is the largest non-for-profit organ and tissue donation organization for Illinois and Northwest Indiana.

When getting your first license or renewing it you are asked if you would like to be an organ and tissue donor. Many don’t think much of the question or aren’t informed enough to know how the process works. Thus, enrollment of donors is often a struggle. Through the process of becoming a donor I became informed what it meant to actually be a donor and the impact one person could have. I learned that with one person who becomes a donor could actually save up to 25 other people. However, speaking of death and the idea of having to make such a decision in such a moment of grief is often too much for people to discuss especially amongst family members.

We were tasked with a full rebrand of Gift of Hope. To show a new more friendly light to such a dark subject. The tagline that was created, and that sprouted all the various facets of this rebranding campaign, “Where there is HOPE, there is life.” Hope is strong idea that gets people through really difficult moments and decisions. Thus it was our anchoring word to inspire hope but also literally tie back into the organizations name Gift of Hope.

We created a full internal branding relaunch summer event at the premises. Over months we establishing their new creative guidelines, company manifesto, and a large quantity of internal and external giveaways, signage and more. The event and internal branded was launched and motived and inspired their employees to feel proud of the work they were doing. They now had a new platform to and various attributes to work with to spread the word and encourage the general public of making one decision could have a world of impact.

Featured here are only handful of pieces that resulted from the rebrand such as OOH posters, social media pages and ads, internal office branded supplies, and some of the event pieces presented at the launch. It was huge undertaking and as team we learned so much and created some viable creative that could make a difference.

*Additional Art Direction Credit: (GOH Summer Rebranding Event) Yuleni Espinosa, Marie Walz, Salar Ziaie, Liam Fox