Discover is an ever growing entity and has expanded their products beyond the Discover credit card. In this gallery there is a sampling of layouts created for Discover’s Personal and Student Loan and proposed designs for their newest branch, Discover Deposits.

With financial institutes, especially well developed ones like Discover, branding is key. However, knowing the insights of how each media outlet audience responds we were able to test and push certain elements.

Our team consisted of veterans designing for financial companies. We understand that there is a balance of clear concise information that must be relayed to the viewer. In addition we uphold brand standards but tweaked to our tested best practices. Something to always take consideration as well is the various media outlets these layouts will be viewed on. Even when renditioning previous layouts or campaigns there is need to remain current with technology and processes.

Seen here is a range of Facebook ads, landing pages, and emails. With direct mailers it’s best practice to stray from to many visualizes when attempting to present a more formal or official package. However, when conveying content via email or social media more flexibility with visuals is necessary. Animation or video is also a strong tool to use in the digital world. In the barrage of emails and posts a viewer receives, grabbing their attention with gifs or videos is proven tactic.

*Additional Art Direction Credit: Sil Camacho, Kim Karch
*Copy Direction Credit: Jess Distler, Nancy O’Connell, Jen Wood