California Bank & Trust is a brand that strives on supporting small business and local communities. As one our company values states “Championing the people & businesses of California”. Featured here is an exploration of our brand reaching out to various markets, promoting our various products and services to encourage new relationships and strengthening existing ones. In addition, we developed the bank’s first integrated professional sports sponsorship with the San Diego Football Club. We had an opportunity to develop co-branding and that would reach a larger audience. This has resulted in more awareness for our brand across multiple channels. Also giving space for creative exploration within our brand.

In addition, showcased in this section there is an overview of other campaigns and marketing initiatives.